Via Hope Blog
Moving Events Online
Event marketing is used by a host of non-profit organizations and social causes as a primary method of generating donations, volunteer commitments and community awareness. Although effective, these events often consume significant financial and human resources to plan and successfully execute. Furthermore, it is becoming more and more difficult to generate attendance as consumers are forced to divide… Read more
The R Word: Celebrity Advocates Speak Out Against Intellectual Disability Discrimination
Sitcom stars of the moment, Jane Lynch and Lauren Potter from ‘Glee’ are using their fame to tackle mental health discrimination in a new PSA campaign. The new PSA goes head to head with the hurtful use of the words “retard” and “retarded” in everyday language and encourages people to reach out and include those with intellectual disabilities. … Read more
Be Gentle With Yourself
Be Gentle With Yourself Read more
A new approach to mental health advocacy
A common theme that I’ve come across in mental health advocacy is the sobering nature of mental health campaigns. Mental health campaigns usually focus on the problem and the negatives that come with mental illness before drawing attention to the improved quality of life that comes with improved mental wellness. This may be an effective approach to reaching… Read more
Developing a New Depression Campaign: A Semester Project
So I posted here earlier about how I was working on a project to develop a new depression health promotion campaign. One of the great benefits of being housed in an advertising department is access to the awesome creative students learning how to become art directors and copywriters – a benefit it took me a couple semesters to figure out… Read more
Planning Matters
One of Via Hope’s largest initiatives this year has been the Recovery-Focused Learning Community, which is aimed at helping provider organizations develop or deepen their recovery orientation through a variety of strategies. Participating organizations develop their own change projects with the support of other organizations in the learning community, Via Hope, the Center for Social Work Research and our… Read more